Unit Award Scheme

77153 PRINCIPLES OF MARKETING

In successfully completing this unit, the Learner will have		Evidence needed
acquired an understanding of
1	the importance of knowing a market in relation to a small business start-up	Summary sheet
2	how to research customer groups for a small business start-up	Summary sheet
3	market segmentation of customer groups in relation to a small business start-up	Summary sheet
4	customer awareness and engagement in the context of a marketing plan for a small business start-up	Summary sheet
5	how to identify a business's competitors and establish own unique selling point	Summary sheet
demonstrated the ability to
6	research the four 'P's' of marketing in the context of a small business start-up	Summary sheet
7	create a 10 minute presentation on the four 'P's' for a small business start-up, receiving feedback from peers to develop a marketing plan	Summary sheet
8	research the 'service P's' of marketing in the context of a small business start-up	Student completed work
9	use the research to create a marketing plan for a business which must include competitor analysis, unique selling point and customer buying character	Student completed work
10	use the principles of the marketing mix to write a report based on a business case study	Student completed work
11	develop a five minute elevator pitch for a business	Summary sheet
12	engage with stakeholders through the creation of a press release to raise awareness of a business, product and/or service	Student completed work
13	assess a marketing plan to establish pitfalls and issues within a customer journey, including customer dissatisfaction, competitor analysis, and unique selling point	Student completed work
experienced
14	giving own critical appraisal of a business model, product and/or service	Summary sheet
15	receiving constructive feedback and using this to further develop a business model and a marketing plan.	Summary sheet

All outcomes recorded on an AQA Summary Sheet

Approved 1 April 2014Level - Level Three