Unit Award Scheme

74553 INTRODUCTION TO MARKETING

In successfully completing this unit, the Learner will have		Evidence needed
shown knowledge of
1	the importance of the marketing mix	Student completed work
2	the meaning of the term 'product'	Student completed work
3	the meaning of the term 'place'	Student completed work
4	the meaning of the term 'price'	Student completed work
5	the meaning of the term 'promotion'	Student completed work
demonstrated the ability to
6	identify the main components of the marketing mix from a given case study.	Student completed work

All outcomes recorded on an AQA Summary Sheet

Approved 28 July 2006Level - Entry Level