Unit Award Scheme

70858 OFF-LINE MARKETING ON A SHOESTRING

In successfully completing this unit, the Learner will have		Evidence needed
shown knowledge of
1	at least three reasons why a business needs to communicate with its customers	Student completed work
2	at least five ways in which a business might promote its products or services	Student completed work
3	at least five examples of places where a business might display its advertisements	Student completed work
4	how packaging is used as a means of promotion	Student completed work
5	at least three different types of sales promotions used by local shops	Student completed work
6	at least three different types of advertisement aimed at three different target markets	Student completed work
7	at least five different low cost branding tools that can be used off-line	Student completed work
8	at least four examples of low cost tools off-line to build their business	Student completed work
demonstrated the ability to
9	design a promotional campaign for a product or service of own choice.	Student completed work

All outcomes recorded on an AQA Summary Sheet

Approved 24 June 2015Level - Level Two