Unit Award Scheme

30340 EMPLOYABILITY SKILLS: CUSTOMER AWARENESS

In successfully completing this unit, the Learner will have		Evidence needed
demonstrated the ability to
1	identify what is meant by a customer profile and one way in which it might be used by a business	Summary sheet
2	describe at least four features which should be included when creating a customer profile for a given business	Summary sheet
3	carry out independent research to create at least two likely customer profiles for the business, detailing the main characteristics of each	Student completed work
4	explain why customer awareness is paramount to business success	Summary sheet
5	identify at least three of their own skills which can be used when dealing successfully with customers	Summary sheet
6	construct a questionnaire of at least six questions to monitor customer satisfaction in a given business	Student completed work
shown knowledge of
7	at least four reasons why customer satisfaction must be the focus of any profit-making business	Student completed work and/or Summary sheet
8	at least three ways by which employees can show a positive attitude towards customers	Student completed work and/or Summary sheet
9	at least three ways by which employees might show a negative attitude towards customers	Student completed work and/or Summary sheet
10	at least two ways in which these negative attitudes towards customers can be addressed	Student completed work and/or Summary sheet
11	how at least four of thehir own skills can be used positively when dealing with customers	Student completed work and/or Summary sheet
12	how at least two of their own skills can be improved upon when dealing with customers	Student completed work and/or Summary sheet
experienced
13	taking part in role plays about customer awareness, playing the part of both the customer and a business employee.	Summary sheet

All outcomes recorded on an AQA Summary Sheet

Approved 28 August 2012Level - Level Two