Unit Award Scheme

24206 MEDIA: ADVERTISING

In successfully completing this unit, the Learner will have		Evidence needed
demonstrated the ability to
1	watch and read a range of advertisements	Summary sheet
2	discuss why and where advertising takes place	Summary sheet
3	recognise and discuss important terminology, eg target audience, selling techniques	Summary sheet
4	identify and discuss at least three features of advertising construction, eg use of photographs, jingles, scientific jargon	Summary sheet
5	write about more than one given advertisement referring to particular features of advertising construction	Student completed work
6	work with others to mount an advertising campaign for a given product	Summary sheet
7	present an advertising campaign to others, explaining its rationale.	Summary sheet

All outcomes recorded on an AQA Summary Sheet

Approved 18 November 1996Level - Entry Level