Unit Award Scheme

122727 SEARCH ENGINE OPTIMISATION

In successfully completing this unit, the Learner will have		Evidence needed
experienced
1	completing three Search Engine Optimisation (SEO) training modules	Summary sheet
demonstrated the ability to
2	create a web listing that is over 300 words long	Student completed work
3	effectively use transition words, eg 'therefore', 'because' and 'so'	Summary sheet and/or student completed work
4	use short, consecutive sentences, ie a series of sentences that follow a logical flow to build a coherent narrative	Summary sheet and/or student completed work
5	create an impactful SEO title, slug and meta description title	Summary sheet and/or student completed work
6	use the tags and features facility appropriately at all times	Summary sheet and/or student completed work
7	use key phrase synonyms effectively at all times	Summary sheet and/or student completed work
8	create alt (alternative) attributes for any given inserted royalty-free images	Summary sheet and/or student completed work
9	include both an outbound and internal link in a web listing	Summary sheet and/or student completed work
10	create an effective key phrase to include in the SEO title, meta description and introduction.	Summary sheet and/or student completed work

All outcomes recorded on an AQA Summary Sheet

Approved 16 December 2024Level - Level One