Unit Award Scheme

122416 INTRODUCTION TO MEDIA AND MARKETING

In successfully completing this unit, the Learner will have		Evidence needed
shown knowledge of
1	what the 'media' is and at least three ways they interact with the media on a daily basis	Summary sheet and/or student completed work
2	what AI (Artificial Intelligence) is and at least one benefit and risk of using AI	Summary sheet and/or student completed work
3	the key risks of mediation in images in the media	Summary sheet and/or student completed work
4	what the term 'target audience' means and how they could build an audience profile with at least four categories for two differing products	Summary sheet and/or student completed work
5	the key features of psychometric profiling	Summary sheet and/or student completed work
6	what 'mediation' in the media means	Summary sheet and/or student completed work
7	the main ways and reasons why images are mediated	Summary sheet and/or student completed work
8	the main ways and reasons why colour psychology is used in marketing, giving at least two examples of the effect it has	Summary sheet and/or student completed work
9	at least four different camera angles used in advertising and the impact these have	Summary sheet and/or student completed work
demonstrated the ability to
10	take images from at least four different angles to create specific effects	Student completed work
11	work as a team to film and edit a short advert that targets a specific audience	Summary sheet
12	successfully use colour psychology in a print advert.	Student completed work

All outcomes recorded on an AQA Summary Sheet

Approved 4 November 2024Level - Level One