Unit Award Scheme

122343 PRINCIPLES OF AUDIENCE RESEARCH FOR ADVERTISING CAMPAIGN PLANNING

In successfully completing this unit, the Learner will have		Evidence needed
acquired an understanding of
1	the key importance of understanding audiences	Student completed work
2	the main types of audience research platforms that are available	Student completed work
3	the different audience profiles and lifestyle behaviours of each	Student completed work
demonstrated the ability to
4	conduct in-depth audience research on at least one occasion	Summary sheet and/or student completed work
5	give the appropriate insights including age, location and lifestyle	Summary sheet and/or student completed work
6	recommend at least two ways to engage the target audience	Summary sheet and/or student completed work
7	the key ways to apply audience data for geographical targeting	Summary sheet and/or student completed work
experienced
8	presenting their findings to the training coordinator	Summary sheet and/or student completed work
9	suggesting the next steps following the findings	Summary sheet and/or student completed work
10	receiving at least one piece of constructive feedback following the findings.	Summary sheet and/or student completed work

All outcomes recorded on an AQA Summary Sheet

Approved 30 October 2024Level - Level Three