Unit Award Scheme

121406 DETERMINING THE PURPOSE A SUCCESS OF PROMOTION WITHIN THE MUSIC INDUSTRY

In successfully completing this unit, the Learner will have		Evidence needed
demonstrated the ability to
1	present at least three of the metrics used to measure the success of music promotion, including sales figures, website traffic, social media engagement and ticket sales	Summary sheet
2	analyse a case study of a music promotion campaign, interpreting the key success metrics and discussing their main implications	Summary sheet
shown knowledge of
3	the significance of metrics in evaluating the effectiveness of music promotion	Summary sheet
4	at least two different ways success can be interpreted based on the goals of a promotional campaign	Summary sheet
experienced
5	participating in a group discussion to share the findings from a case study analysis and explore the different interpretations of success in promotion.	Summary sheet

All outcomes recorded on an AQA Summary Sheet

Approved 28 June 2024Level - Level One