Unit Award Scheme

121405 FACTORS INFLUENCING PROMOTION STRATEGIES WITHIN THE MUSIC INDUSTRY

In successfully completing this unit, the Learner will have		Evidence needed
demonstrated the ability to
1	present at least three of the factors that impact the success of music promotion strategies	Summary sheet
2	analyse a case study of a successful and an unsuccessful music promotion campaign, identifying the key factors contributing to their outcomes	Summary sheet
3	participate in a class discussion on the significance of understanding these factors in music promotion	Summary sheet
shown knowledge of
4	how target audience, timing, creativity and budget influence the outcomes of music promotion strategies	Summary sheet
5	the impact of these factors on the overall success or failure of promotion campaigns.	Summary sheet

All outcomes recorded on an AQA Summary Sheet

Approved 28 June 2024Level - Level One