Unit Award Scheme

121404 DEVELOPING EFFECTIVE PROMOTION STRATEGIES WITHIN THE MUSIC INDUSTRY

In successfully completing this unit, the Learner will have		Evidence needed
demonstrated the ability to
1	present a step-by-step process for developing a music promotion strategy	Summary sheet
shown knowledge of
2	the key components of an effective music promotion strategy	Summary sheet
3	the importance of setting clear goals and defining a target audience in music promotion	Summary sheet
4	at least two different promotion channels and their suitability for specific music projects	Summary sheet
experienced
5	participating in a group activity to develop a promotion strategy for a hypothetical music artist and presenting it to the class.	Summary sheet

All outcomes recorded on an AQA Summary Sheet

Approved 27 June 2024Level - Level One