Unit Award Scheme

121403 ONLINE PROMOTION AND DIGITAL MARKETING IN THE MUSIC INDUSTRY

In successfully completing this unit, the Learner will have		Evidence needed
demonstrated the ability to
1	present four online promotion methods, including social media marketing, email campaigns, Search Engine Optimization (SEO) and content marketing	Summary sheet
2	create a hypothetical social media marketing plan for a new music release, including posts, hashtags, engagement tactics and a posting schedule	Summary sheet
shown knowledge of
3	the relevance of at least two online promotion methods in the music industry.	Summary sheet

All outcomes recorded on an AQA Summary Sheet

Approved 27 June 2024Level - Level One