Unit Award Scheme

121401 CURRENT PROMOTION STRATEGIES IN THE MUSIC INDUSTRY

In successfully completing this unit, the Learner will have		Evidence needed
demonstrated the ability to
1	research and analyse the effectiveness of a specific music promotion strategy	Summary sheet
shown knowledge of
2	at least three types of contemporary music promotion strategies, including social media campaigns, influencer marketing and streaming platform strategies	Summary sheet
3	at least two benefits and challenges associated with each of these promotion strategies	Summary sheet
experienced
4	participating in a group discussion about the importance of staying updated with music promotion strategies	Summary sheet
5	collaborating in a group to research and analyse the effectiveness of a specific music promotion strategy on at least one occasion.	Summary sheet

All outcomes recorded on an AQA Summary Sheet

Approved 27 June 2024Level - Level One