Unit Award Scheme

120994 EMPLOYABILITY SKILLS: CUSTOMER AWARENESS

In successfully completing this unit, the Learner will have		Evidence needed
demonstrated the ability to
1	explain what is meant by customer awareness in business	Summary sheet and/or student completed work
2	explain the main reasons why customer awareness and satisfaction are paramount to business success	Summary sheet and/or student completed work
3	explain what a customer profile is and how it can be used successfully by a business	Summary sheet and/or student completed work
4	describe at least five features that should be included when creating a customer profile for a business	Summary sheet and/or student completed work
5	carry out independent research to create at least three likely customer profiles for a brand	Summary sheet and/or student completed work
6	construct a questionnaire of at least 10 questions to monitor customer satisfaction in a business	Summary sheet and/or student completed work
7	explain at least two scenarios of how possible data from the questionnaire could be used to improve customer service	Summary sheet and/or student completed work
shown knowledge of
8	at least three communication barriers between a customer and a sales person and how to overcome each of these	Summary sheet and/or student completed work
9	at least five ways that employees can show a positive attitude towards customers	Summary sheet and/or student completed work
10	at least five ways in which employees might show a negative attitude towards customers	Summary sheet and/or student completed work
11	how at least six of their own skills can be used positively when dealing with customers	Summary sheet and/or student completed work
12	how at least three of their own skills can be improved upon when dealing with customers	Summary sheet and/or student completed work
demonstrated the ability to
13	create and deliver a five minute presentation to their peers outlining how customer awareness and satisfaction might be improved in a business.	Summary sheet and/or student completed work

All outcomes recorded on an AQA Summary Sheet

Approved 14 May 2024Level - Level Three