Unit Award Scheme

120721 PRINCIPLES OF MARKETING AND ADVERTISING

In successfully completing this unit, the Learner will have		Evidence needed
acquired an understanding of
1	the importance of knowing a market in relation to a business start-up	Summary sheet
2	how to research customer groups for a business start-up	Summary sheet
3	market segmentation of customer groups in relation to a business start-up	Summary sheet
4	customer awareness and engagement in the context of a marketing plan for a business start-up	Summary sheet
5	how to identify a business' competitors and establish their own unique selling point	Summary sheet
demonstrated the ability to
6	research the 'four Ps' of marketing (product, price, place and promotion) in the context of a business start-up	Summary sheet
7	design a brand logo which will include a typeface and brand colours	Student completed work
8	create a campaign for a new brand which must include competitor analysis, a unique selling point and a customer buying character	Summary sheet
9	create a call sheet for a studio shoot for a brand	Student completed work
10	support the creative team to create images and and videos of brand products at a studio	Student completed work and/or photograph(s)
11	develop a concept for the pitch	Summary sheet
12	present the pitch to senior leadership team	Summary sheet
experienced
13	giving own critical appraisal of the brand	Summary sheet
14	receiving constructive feedback following the pitch.	Summary sheet

All outcomes recorded on an AQA Summary Sheet

Approved 23 January 2024Level - Level Three