Unit Award Scheme
116325 BUSINESS STUDIES: BRANDS AND MARKETING
In successfully completing this unit, the Learner will have | Evidence needed | |
---|---|---|
shown knowledge of | ||
1 | the main reasons companies have slogans and logos as part of their branding | Summary sheet |
2 | the four Ps model of marketing, ie promoting, product, price and place | Summary sheet |
demonstrated the ability to | ||
3 | use at least three slides in PowerPoint to present key information about the products and history of a chosen brand | Student completed work |
experienced | ||
4 | carrying out simple market research activities, eg tally charts of product preferences, on the potential gaps in a given market. | Summary sheet |
All outcomes recorded on an AQA Summary Sheet
Approved 27 November 2021Level - Entry Level