Unit Award Scheme

115893 USING SOCIAL MEDIA TO HELP GROW A BUSINESS

In successfully completing this unit, the Learner will have		Evidence needed
experienced
1	taking part in a group discussion on how social media can help their business grow	Summary sheet
2	taking part in a group discussion on strategies for measuring social media success	Summary sheet
3	taking part in a group discussion on the best practice for using specific social media platforms	Summary sheet
shown knowledge of
4	at least two ways of increasing sales through social media platforms	Summary sheet
5	at least two examples of how they can add more value to their brand	Summary sheet
6	a minimum of two ways of improving their marketing skills	Summary sheet
7	how to target a particular audience on social media	Summary sheet
8	the importance of defining business social media brand guidelines	Student completed work
9	how to identify relevant content suitable for sharing across social media platforms	Summary sheet
demonstrated the ability to
10	identify at least three relevant social media platforms for their business	Student completed work
11	set at least two measurable targets for a chosen social media platform	Student completed work
12	use a social media management site to schedule one month's social media content	Student completed work
13	identify three competitors and influencers for their business.	Student completed work

All outcomes recorded on an AQA Summary Sheet

Approved 12 September 2021Level - Level Two