Unit Award Scheme
115889 SEARCH ENGINE OPTIMISATION FOR BUSINESS
In successfully completing this unit, the Learner will have | Evidence needed | |
|---|---|---|
experienced | ||
| 1 | taking part in a group discussion on what search engine optimisation (SEO) is | Summary sheet |
| 2 | taking part in a group discussion on how to use SEO for a small to medium-sized business | Summary sheet |
| 3 | taking part in a group discussion on local SEO | Summary sheet |
shown knowledge of | ||
| 4 | how a given search engine works, eg Google | Summary sheet |
| 5 | what keywords associated with small to medium-sized businesses are used in searches | Student completed work |
| 6 | what constitutes useful, quality and relevant content in terms of SEO | Summary sheet |
| 7 | how crawl errors, bugs and the speed of a website can impact on SEO | Student completed work |
| 8 | at least two examples of high authority websites ideal for link building and local SEO | Summary sheet |
demonstrated the ability to | ||
| 9 | identify at least five short or long tail keywords associated with small to medium-sized businesses | Student completed work |
| 10 | use an analytical tool or website, eg Google Trends, to find out how often and when the products or services of a given small to medium-sized business are being searched for | Summary sheet |
| 11 | use a keyword tool or website, eg Answer The Public, to identify potential content from searchers' questions | Summary sheet |
| 12 | create a one-page SEO audit | Student completed work |
| 13 | use at least one crawling software program to identify at least two meta titles and descriptions of a business competitor | Summary sheet |
| 14 | identify at least three types of content that are relevant for small to medium-sized businesses. | Student completed work |
All outcomes recorded on an AQA Summary Sheet
Approved 12 September 2021Level - Level Two