Unit Award Scheme

112855 UNDERSTANDING PERSUASIVE TECHNIQUES

In successfully completing this unit, the Learner will have		Evidence needed
shown knowledge of
1	at least three different methods of persuasion used to promote an idea, activity, product or service	Summary sheet
2	a minimum of two ways advertisers can appeal to a typical target audience for an idea, activity product or service	Summary sheet
demonstrated the ability to
3	identify at least two things that make a presentation effective, eg eye contact, tone of voice	Summary sheet
4	analyse a given presentation and identify at least two persuasive techniques used.	Summary sheet

All outcomes recorded on an AQA Summary Sheet

Approved 11 November 2019Level - Level One